The Dark Shadows movie trailer debuted three days ago, stirring up a wide range of opinion from the show's fans. Controversy aside, the release has already made an strong impact online, clocking up an impressive 2.8 million hits on YouTube.
Speaking to Entertainment Weekly, Dark Shadows screenwriter Seth Grahame-Smith defended the trailer's broad approach, saying that the filmmakers had deliberately tried to surprise the audience: "Some of the leaked photos evoke a very straightforward, dour, gothic feeling, which the movie does have in places. However, it’s also a very entertaining, very funny movie. We wanted it to be something that paid homage to the actual series, which was campy in its own right and very sincere... I think when people see the movie, they’ll realize we struck a good balance between respectful and updated."
Addressing the thorny area of updating an established property, Seth suggests: "If we made a movie that was strictly just for the hardcore fans, I worry that it would exclude other people who might not want to then experience Dark Shadows... We tried to have those elements in the movie that would really pay respect to the original series, to the origin stories... to the idea of this as a real family story, and a gothic story, and something that would make [series creator] Dan Curtis proud. And yet we wanted to open it up, because we wanted people to not be frightened of it. We want people to come and enjoy it as something completely new."