Sunday, January 1, 2012

Picture of the Week: TV's Cool Ghoul

Here's an original bubblegum wrapper featuring Barnabas Collins, part of a trading card set that launched in towards the end of 1968. As ABC-TV began targeting Dark Shadows merchandise at a youth audience, Collinwood's resident vampire formed the focus of their strategy, with the tagline "TV's cool ghoul" appearing on several products. It's interesting to note that the title Dark Shadows doesn't appear anywhere on the packaging – brand identity was a concept still in its infancy.

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Danielle Hartshorn said...

My mother, who grew up watching the show, got me hooked via NetFlix! Love finding collectibles like this gum wrapper!

vderricks said...

I hope that Jonathan Frid and his hires will benefit from the merchandise tie-ends to the original show that will undoubtedly be generated by the new movie.

Danielle Hartshorn said...

I do too, vderricks.